Lessons learned about leads

There was a lot of good stuff about leads in Chapter 7. No matter how much I learn, I can always use reminders about leads, such as AVOID:
- stating the obvious or negative, which helps eliminate wordiness.
- adjectives/adverbs that often state opinions instead of facts.
- using yesterday/today/tomorrow for times.
Plus, I need to work hard to keep my leads specific without useless details, concise and to the point in shorter sentences and appealing to readers.